What kind of stories do you tell about your business? If they’re just about the products you sell and the services you offer, you’re missing a huge opportunity. See how the transcendent stories engage people in ways that purely transactional stories never can.
Paul Zak is a scientist, entrepreneur and author who is uncovering the physiological secrets behind the power of storytelling. In this exclusive interview, he talks about his recent work and his new company, which helps people predict how effectively their stories and messages will land with important audiences.